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Jangan tertipu dengan biaya umrah murah, cerdaslah dalam memilih

Tiga tahun terakhir ini, First Travel menjadi travel umroh terbesar di Indonesia dengan jumlah pemberangkatan yang selalu memenuhi quota usaha yang ditetapkan pemerintah, pada tahun 2017 saja direncanakan akan memberangkatkan 50 ribu orang jamaah umrah. Keberhasilan First Travel dengan  inovasi pemasarannya, terbukti  membuka segmen baru dalam bisnis  penyelenggaraan umroh.

“Kami sudah berpengalaman melayani jamaah promo lebih dari 7thn tentunya paket ini satu kesatuan dengan syarat ketentuan berlaku, Alhamdulillah sampai dengan saat ini terus memasarkan produk promo dengan berbagai harga untuk keberangkatan 2018 nanti” tutur Wijaya, Staf Pemasaran First Travel.

Dengan demikian bisa disimpulkan, sebagai pelopor jasa perjalanan umrah murah tapi bukan murahan, First Travel telah membuka pasar baru menjadi lebih luas yang bermanfaat untuk digarap bersama oleh para pemain jasa layanan umroh secara umum. Tidak heran jika langkah First Travel di segmen ini kemudian juga diikuti oleh para Penyelenggara Perjalanan Ibadah Umrah (PPIU) lainnya.

Sebagai contoh,  pada periode Maret 2017 yang lalu, salah satu  travel nasional yang terinspirasi oleh First Travel, akan memberangkatkan jamaah dengan biaya Rp15,9 jutaan untuk program 9 hari melalui maskapai penerbangan lokal.

First Travel  menyambut baik berbagai inovasi pemasaran seperti paket-paket murah ibadah umrah, paket promo , paket hemat sepanjang tetap mengedepankan layanan berkualitas bagi jamaah.  Bagi First Travel, langkah ini strategis untuk bersama-sama membantu pemerintah dalam menangani jamaah umrah yang semakin lama semakin banyak karena adanya pembatasan ibadah haji sekali seumur hidup  dan masa tunggu untuk ibadah haji yang cukup panjang, 20 sampai 25 tahun masa tunggu.

Pada akhirnya, inovasi pemasaran umrah melalui program promo adalah strategi marketing yang sah selama dilakukan secara bertanggungjawab dan amanah, sesuai standar pelayanan minimal yang ditetapkan pemerintah.

Seperti yang disampaikan oleh Ahmad Rifa’I salah satu jamaah umrah yang menggunakan jasa First Travel “Promo yang di tawarkan cukup menggiurkan, saya kira pelayanannya akan biasa saja karena murah, tapi ternyata pelayanan yang diberikan maksimal oleh First Travel, kami pun sebagai customer puas menggunakan jasa First Travel”.

Seperti halnya dukungan Direktur Pengkajian Kebijakan Komisi Pengawas Persaingan Usaha (KPPU) Taufik Ahmad yang menegaskan kepada Pemerintah bahwa tarif batas bawah umrah tidak diperlukan selama dapat dipertanggung jawabkan.First Travel juga  mendukung penyataan Ditjen Arfi Hatim yang belum menetapkan batas tarif bawah. Konsumen Indonesia sudah cerdas untuk menentukan pilihan berdasarkan kebutuhannya.

 

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